Bing integrated Yelp contents in Bing search results to power local search with Yelp content including review snippets, photos, business attributes and more, will be featured as part of Bing search.
Starting today, "people in the US will begin seeing even more rich Yelp data in Bing's snapshot (the center column) and relevant Bing Local pages allowing you to scan reviews at a glance or dive into rich content such as photos and restaurant reviews," said Bing team.
"As one of the web's leading local listing services, Yelp is a great resource that helps connect you with local businesses and restaurants."
"Scanning reviews from real people can often make the difference between the perfect night out and wishing you had stayed in."
"Yelp has become the leading destination for local information and we're thrilled that established brands like Bing recognize the value that Yelp communities bring to the local search experience," said Jeremy Stoppelman, chief executive and co-founder of Yelp.
"We are excited to see how Bing fans respond to this new local search experience powered by Yelp."
"Whether it's discovering the right restaurant, planning the evening's entertainment or finding local services, Yelp has emerged as a proven and trusted resource," said Mike Nichols, general manager of Bing.
"Enabling people to do more with search involves building a spectrum of features and data that people trust, and teaming up with Yelp is another important step in helping Bing deliver great value to customers."