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Bing gains in “Ad Impressions & Ad Clicks,” Efficient Frontier report

Efficient Frontier, a search marketing agency released its latest quarterly report, which covers Q2 2010, and also offers positive news about the overall growth and recovery of search advertising in general. “Year-over-year spending was up 24% in Q2 2010, and up almost 10% from the previous quarter. The retail industry led this growth, with a 38% rise in spending year-over-year.”

Efficient Frontier also reports that “ad impressions” on Bing are up 56% compared to Q2 2009, while impressions on both Google and Yahoo! have declined slightly compared to a year ago:

And “ad clicks” on Bing are substantially up from Q2 2009, while clicks on Google and Yahoo! have declined:

Google continued to hold 75% of both spend share and click share in Q2 of 2010. While, Bing’s spend share rose slightly and its click share dropped a tenth of a percent; Yahoo saw small declines in both spend share and click share, the report says.


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