"Bing Automatic," a innovative conceptual idea envisioned by a team of marketing students for a college coursework assignment last year to help them counter Google's dominance in organic search
Besides the actual app, the brief that Microsoft provided to these students, as one student proclaims:
"During my third semester my team and I were given a very simple brief from our live client Microsoft Bing: "Do something that will scare the shit out of Google." Nearly every team delivered an advertising campaign for the pitch. We presented a way for them to increase search traffic by using the most universal software application on the planet, Microsoft Office."