Microsoft’ Bing and Twitter have signed a deal — that will allow “real-time search results from Twitter will be displayed via Bing.”
The companies announced the deal via a series of tweets between the @Bing and @Twitter accounts on Twitter, a somewhat unconventional way to announce a deal whose value is likely measured in the millions.
A Microsoft spokesperson would say when asked is:
“We are pleased to announce that we are extending our collaboration with Twitter. We are not sharing terms of the agreement.”
The deal has another side to it that is very cricitcal: it demonstrates that Bing, and Microsoft as a larger enterprise, is not ‘all-in’ with Facebook. The company has recently tightened its bonds to Facebook, a company that it owns a small stake in. That it continues to work with Twitter could be viewed as a slight to Facebook, but is likely a move that is focused on Google, and not Zuckerberg’s creation.
Even more, the note that there are ‘bigger and better’ things yet to come is a square hint at more integration. It could be that Twitter will be built, in perhaps a slightly different way, into Bing results the way that Facebook currently is. TNW Microsoft has put in a request for comment and will update this post upon hearing back from the company.
“Bing, whose original Firehose deal — which like Google’s was signed in the fall of 2009 — was for six months longer than Google’s. Among the less contentious terms is the licensing fee. Twitter wants about $30 million per year for its exhaustive real-time stream, a doubling of the previous fee. But Microsoft (like Google) hasn’t yet agreed to Twitter’s other demands: More user interface control, a larger cut of ads sold next to its tweets and more linking back to Twitter, sources said. Microsoft would also like a longer term than Twitter is offering.”