Bing Ads UserVoice Feature Enhancements in First Half of 2017

Improved reporting, greater targeting and budget management controls, powerful Sitelink Extensions management, easier billing management made to Bing Ads.

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Bing Ads created a new UserVoice feature suggestion forum to hear directly from customers about the top features and functionality they'd like to see introduced and areas for improvement—today, highlighted the changes made in key areas, that include, "enhancements to Bing Ads Editor, that adds an ability that help making changes to multiple campaigns or ad groups at once by selecting multiple entries from the left-hand navigation menu is one such change."

Also, you can now make bid adjustments by device type directly within the main grid.

Improved reporting introduces impression-share columns in Bing Ads online (also known as share of voice), shows you how often the ads show up in search results compared to competition.

As part of editorial validation, Bing says, they now regularly check landing pages and provide messages in the web interface when the pages have led to 404 error pages over a sustained period of time. "Because websites at times have transient errors, we wait to see over a day of sustained errors before reporting these issues to you," bing writes.

This practise will prevent wasted ad spend, that occurs because of frequent causes like, "when a link in an ad ends up not working either because the website has changed or because some dynamic parameter was incorrectly specified," says bing. In both cases, "the advertiser is charged for a click, even though it led to a broken page and resulted in a negative user experience for the searcher."

Greater targeting and budget management controls. This change providing an ability to opt out of desktop targeting with a -100% bid adjustment, so advertisers can create dedicated campaigns for mobile users.

And, with more control for daily budgets, let you meet your expectations with managing your Bing Ads budget. Bing has eliminated monthly budget option, because "it caused unpredictable spend patterns for many Bing Ads customers."

Sitelink Extensions management now including the ability to associate 20 sitelinks to a campaign and to specify exact start and end dates for when the sitelinks should show with your search ads.

"Sitelink Extensions is one of the most impactful ways to improve the performance of Bing Ads campaigns because it gives searchers more relevant results and boosts the size of your ad within the search results."

Bing also made several improvements making it easier billing management, changes including, both the Insertion Order (IO) and Billing grids now show new columns making it easier to find what you're looking for, like:

  • when you're using monthly invoice accounts to spend against a credit line with Bing Ads.
  • IO grid now shows Account Number and most recent Modified Date and Modified By information, to quickly find the IO you need to work on. Now, you can add more Notes as well to IOs.
    Bing Ads Billing Management New IO grid
    New IO grid
  • a new Status column within the Billing grid, can be filter to keep track of paid or overdue invoices.
  • now, when you receive multiple invoices because of billing details changes in the middle of a month, "each document now clearly identifies the time period the charges are for."
  • Invoice names and invoice Document ID, since they match now makes it easier to find and download required ones.
  • updating Billing Settings is also now easier via a new action button on top of the grid.
    Bing Ads New Billing Settings
    Billing settings

In addition, improvements also made to the notifications, like, "IO cancellations notification will happen only if there is no other IO active on the account," and "a notification will also happen when IO balance get depleted, with clear information on how much balance is left."

Bing also now show impacted accounts name, when an account is beign paused for quickly addressing the issue.

a notification will also happen when a credit card is due to expire, enabling those who use credit cards to fund ad spend, ensuring a timely update for uninterrupted service.

Lastly, for those pre-paying for their ad spend, "the Add Funds experience has several improvements to make it more usable, including the ability to add a new payment method," says bing, if you hadn't already done so.