Bing Ads Rejected 130M Ads Plus 17M Tech Scam Ads, Blocked 7k Sites All in 2016

During 2016 we rejected over a hundred million ads for direct policy compliance issues or intention to mislead users.

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As digital advertising grows rapidly, there comes plenty of bad actors too armed with deceptive techniques evading detection and attempting phishing attacks, tech scams and pushing malware downloads, counterfeit goods, adult content, scareware popup and more.

In a report published today, Bing Ads explains how they fought against these advertisements with malicious and misleading content and advertisers to keep them off the search results thoughout 2016.

"Our machine learning automation scans and acts on all ads and advertisers that come to the platform – with occasional manual checks (since humans are still sometimes better in making certain complex judgements)," writes Bing Ads team.

The team notes, a new advertising policy for software download introduced helped fighting malicious ads for many top free software programs. While, ramped up systems detected ads such as browser hijacking, phishing attempts, scareware, as well as ads targeting common sites and ads with multimedia content. Also, new policies enforced ads to comply with country specific regulations for gender determination.

2016 Bing Ads Graphic on malicious ads

Bing Ads Graphic on malicious ads-2016

Revealing further, the team said, over a hundred million ads involving direct policy violation or intention to mislead users were rejected. In total, Bing has rejected 130 million ads, and banned 175,000 advertisers during the year.

Bing also said that over 7,000 sites were blocked for potential phishing attacks, and a million ads were blocked for hocking counterfeit items. And more than 17 million tech support scam ads were blocked as well.