Bing Ads Now Offer Location Based Bid Adjustments Suggestions

Location bid adjustment suggestions are designed from the ground up to help you optimize your conversion performance.

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Location bid adjustments can be useful in improving ads campaign performance, to make this process simpler, Bing has begun offering helpful suggestions.

Starting today, when you visit Opportunities tab in Bing Ads online, "suggestions for location bid adjustments" are provided. These new suggestions are based on how your campaigns are performing in different locations.

These new location based suggestions will be generated for "customers with a UET tag enabled on their website and conversion goals setup in Bing Ads," Bing said.

Bing says, at times you may not see suggestions for location bid adjustments, which is normal and likely because "enough performance data is not yet available for Bing to make new suggestions." A later visit, however, may reveal suggestions, "as Bing refreshes suggestions every day based on the most recent campaign performance history."

To view your suggestions:

  • First log into Bing Ads online
  • Then visit the Opportunities tab.
  • Once there, you can review, select, and apply any combination of these suggestions to be implemented on your campaigns.

See the screenshots below:

Summary card for location bid adjustment suggestions
Summary card for location bid adjustment suggestions
Simple view summarized by campaign of location bid adjustment suggestions
Simple view summarized by campaign
Advanced view showing related campaign locations of llocation bid adjustment suggestions
Advanced view showing related campaign locations