Microsoft is powering advertising with artificial intelligence (AI) to help brands, marketers and advertisers to connect with right audiences and unlock results on Monday unveiled the new 'Chat Bot Extension on Bing,' providing advertisers with an ability to drive more engagement through real-time interaction with customers.
In addtion, Bing also announced progress on the work with LinkedIn, and expansion to In-Market Audiences targeting feature.
Chat Bot Extensions on Bing will first be available in an open beta pilot program, with broader availability later this year, says Microsoft. It's the future of conversational AI for brands and advertisers, for example, "if you are advertising for a cell phone carrier and you know that people often ask questions about upgrading their phone, Bing can answer questions with Chat Bot Extensions right within our main search results page. This service allows advertisers to prompt consumers with questions to help guide them to commonly asked questions and move them toward a purchase," writes Rob Wilk.
In-Market Audiences expansion today makes it available in more than 70 in-market audiences to target now in Bing Ads. This audience targeting feature leverages AI and machine learning to build audience categories to provide curated lists of users that are in market for a purchase category and are ready to buy.
Here is an list of 14 In-Market Audiences:
Since, Bing Ads through this feature does all the work, advertisers are no more require to build or import lists – and thus increases conversions and saves them time. "Customers are seeing terrific results so far, with up to 28 percent greater CTR and up to 48 percent greater conversion rates," Wilk writes.
In-Market Audiences is currently in pilot, with general availability arriving soon.
To learn more about In-Market Audiences pilot, check out here.
Microsoft will soon integrating the LinkedIn Graph with Microsoft's Audience Intelligence Graph, so that the advertisers can harness data from both an duse it in campaigns across Bing Ads and LinkedIn. As both graphs currently power the ad targeting capabilities of each platform.