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Jun182018

Bing Ads Enhances Targeting Settings and Dimensions Tab

Enhancements to targeting settings and the dimensions tab experience in the Bing Ads is just announced and include the features, such as

Targeting Settings Grid

Bing is adding more rich abilities to target ads to potential customers with new settings capabilities, such as “location targeting, ad schedule targeting, and device targeting.” With these features advertisers can manage their targeting in bulk. Also, they can now see performance metrics inline for more informed decisions.

“Previously, to adjust location targets for multiple campaigns, you would need to visit the Settings tab for each campaign one by one to make changes. Now, you can make changes in one place,” stated Bing.

Also, since you couldn’t see performance data for location targets on the Settings tab, you had to run a geographic report from the Reports page to determine new bid modifier values. Now you can go to the new Locations option on Settings tab to see the performance data for your location targets.

Additionally, you can now modify targets to make changes, such as bid adjustments, adding new targets or removing existing targets. Also, it’s now possible to make changes in bulk across each campaigns by selecting them from the grid and clicking on “Set bid adjustment” button.

This new functionality will help you better understand the performance impact of your targeting settings and efficiently make changes to optimize them. ​

Here is an image of new Settings grid showing targeting options, related ad performance, and bulk-editing functionality:

Bing Ads Settings Grid Targeting Options

Dimensions Tab

A source of rich data for analytics gets several important updates, including “adding a column selector to customize the grid and filters for easier management.” Also, you can now use a new “Filter” button and add conversion filter criteria to see exactly the data that you’re interested in.

Furthermore, you can now choose to see only the columns that matter to you by clicking the Columns drop-down.

In addition, Bing is also adding new reporting metrics such as: “age, gender, geographic, time quarter, ad spend, and revenue.”

An example image of Dimensions tab showing some of the new reporting filter options:

Bing Ads Dimensions tab showing new reporting filterrs

This image of Dimensions tab showing column selector options to customize performance grid:

Bing Ads Dimensions tab showinb column selector

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