Bing Ads in the United States, is now allowing advertisers to target all counties for location targeting, alongside other types of locations such as cities and zip codes.
Previously, to target specific US counties, advertisers need to target all zip codes of their interest counties, or a combination of city and radius targeting. Now, this simplified process of targeting US counties enable advertisers to focus on customers living in specific US counties, for example, “whether you are, a contractor licensed at the county level, healthcare provider, a local newspaper, or auto dealer, county targeting can help you reach your customers how and where you want to reach them,” explains bing ads.
Creating and using US county location targets is exactly the same way as other location targets.
US County Targeting is now available in the Bing Ads Web application, Bing Ads Editor and Bing Ads API.
This screenshot let you view your saved US County location target in the Bing Ads web user interface:
.and, this screenshot show, hot to add a US County location target in Bing Ads Editor:
For more information on how to use US county location targets in the Bing Ads API, refer to this announcement.