Bing Ads ad management update made some improvements to the Upgraded URLs, so, advertisers can give their potential customers the best experience and categorize keywords and ads by URL more efficiently.
The upate now allows advertisers to test their landing pages, as well as let them filter their ads with new filtering options added to upgraded URLs.
Here is more about these two new features:
Now, when you are creating or editing an ad, you can test landing page by clicking on test butoon under Ad URL options. When testing, a message will indicate if a problem encountered with the landing page. Clicking on ellipsis icon next to the message, will show more detailed information about the click URL, tracking template, final URL, and other attributes that were used.
The feature helps in ensuring your ad's landing page is leading customers to the right part of your website, with or without all fancy tracking methods and parameters.
See this URL tracking template example:
Here is an screenshot of landing page URL examples:
Please visit our help page to get more information about testing your landing page and how to fix any issues you may face.
The second new feature "Filtering with Upgraded URLs," let advertisers filter their keywords and ads according to Final URL, Mobile URL, or Tracking Template.
Bing Ads will show new options when you create filters on the Keywords and Ads tabs.
Here, an screenshot of final url, mobile url, and tracking template options: