Google introduces the "Big Small Business Plan" for AdWords Advertisers.
Here's how it works: "just install free AdWords Conversion Tracking and spend $100 on AdWords between now and February 15, 2011. When you do, we'll match your $100 investment with a $100 advertising credit. But don't wait until the new year to get started, as you must register for this offer by December 31. Call it an early New Year's resolution!," explains Google
Why AdWords Conversion Tracking? This free tool shows you which of your keywords and ads lead to sales (or whatever action you want customers to take on your site). Armed with this information, you can make the smart advertising decisions that'll really grow your business in 2011. Plus, an extra $100 won't hurt, will it?
By the way, if you know of other businesses not yet using AdWords, the Big Small Business Plan will go to work for them, too.
If they sign up for AdWords by December 31 and spend $100 by February 15, Google will give them the $100 credit.