Google added more functionality to the Opportunities tab with the introduction of “Bid ideas” – based on bid simulator data, will help you raise or lower your bids on specific keywords to improve your AdWords ROI. “Whether you wish to decrease overall costs or increase traffic to your website, customized bid ideas can help you determine exactly which bids to adjust to make the most of your advertising budget. You’ll see bid ideas in your account if we determine there's an opportunity for you to: receive significant additional clicks without a significant increase in cost; save money without sacrificing a lot of clicks. Bid ideas are shown with their estimated cost, impression, and click impact. When you click on a bid idea, you'll see a graph showing clicks versus cost for a range of bid amounts. Bid ideas will be visible in some accounts starting today, and available in all accounts in the coming weeks,” revealed.
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