Encouraging website visitors to make donations can be a challenge and can directly impact the success of your organization or cause. The following best practices will help you identify areas for improvement, diagnose to promote donations:
- Bring visitors to right page - your donation specific ads and keywords should link to this donation specific page.
- Make it easy to donate online, don't ask unnecessary details, reduce #of fields & steps in donation process.
- Show transparent steps - use a status bar to show current stage.
- Make your site easy to navigate. Use clear labels and titles so visitors can easily find where they can make a donation.
- Highlight where to go next. Help visitors understand how they can get from A to B in easiest way possible.
- Reassure your visitors that their personal information is safe. Make sure your pages are secure and include known symbols to indicate this.