Taiwanese electronics manufacturer BenQ has sent letters of apology to those who contacted the company over its use of the wreckage of the World Trade Center in a recent ad for its MusiQ line of MP3 players. Although an official apology has not been released, BenQ Americas president Ben Chu replied to those who did complain, saying it “apologizes for the feelings this regretful incident may have caused.”
The ad, which says “I believe, music makes hope” with a Chinese teenager standing in front of imagery of the WTC ruins, has since been pulled. Chu says that the company is taking steps to prevent such an incident from happening again. BenQ could not be reached for comment as of press time.
BenQ Pulls Questionable 9/11-Themed Ad