BBC World Service now "offers a way to break down language barriers through "World Cup Team Talk," which uses Google's machine translation technology. Starting June 11, football fans across the world will be able to contribute to a global conversation in 11 languages—Albanian, Arabic, Chinese, English, Persian, Portuguese, Russian, Spanish, Swahili, Vietnamese and Welsh—and receive replies from fellow fans that're automatically translated back into their native languagee. The posts will also appear on an interactive map so people can see where in the world contributions are coming from," noted Google.
Boston Globe also integrated Google Translate into each article on its Corner Kicks soccer blog and Big Picture to extend the site's reach across a multi-lingual readership, locally in New England and worldwide.
More Info: Football Fever and Google Translate