BBC's video on demand service, "iPlayer" introduces social networking features. The new iPlayer Beta is set to go live officially at the end of June will boost the uptale of Twitter and Facebook in the UK. Twitter, Facebook and Windows Live Messenger will be linked to a user's "BBC ID" which they get when they register on BBC.co.uk. Users will be able to share what they're watching over social networks (queue lots of "Watching Britains Got Talent" updates) while Windows Messenger will show in real-time how many minutes a user is in to a program on iPlayer and allow them to sync viewing with friends and chat about the show in realtime. The features will also work for BBC radio stations.
iPlayer will also have customisable modules which can be moved around by user, similar to Google' iGoogle. A new recommendation system will suggesting programs based on viewing habits, Tivo-like and will even suggest content from rival channels like ITV Player, 4OD, Clic, SeeSaw and Demand Five. No Sky as yet, who're considering their options.
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