Google launched “ads on the YouTube mobile site” – on ‘home, search and browse pages’ for US and Japan. “Our first tests of YouTube mobile ads with brands ranging from L'Oreal to Land Rover showed strong results related to click-throughs, user experience and brand awareness. As a result, ads on the YouTube mobile website will be banner ads sold on a full-day basis. This’s a great way for advertisers to reach YouTube viewers across multiple platforms. In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web. And because YouTube mobile attracts early adopters, the site can deliver to advertisers a coveted demographic of tech savvy trendsetters,” stated Google.
More info: YouTube