Baidu, the China's predominant search engine has signed a deal with Microsoft's Bing to offer an English language search to Baidu's users.
Baidu , which has three-quarters of China's search market, signed a deal with Microsoft's Bing to offer English-language search to Baidu users, as it eyes an overseas expansion and Microsoft aims to increase its presence in the world's largest Internet market," reports Reuters.
With this partnership, Microsoft will certainly be getting a step up given that China has an estimated 450 million internet users. With that figure in mind, it presents as the world's largest internet market with the most potential for growth, since users out of the big cities complete less sophisticated tasks over the internet.
The partnership will allow English-language input into Baidu's search box to automatically activate Bing, whose search results will be delivered to Baidu's web pages, Baidu said in an emailed statement on Monday.
Analysts said the tie-up would help Bing to gain greater access to China's more than 450 million Internet users and further dent Google's business in the country.
"The cooperation between Baidu and Microsoft will further strengthen Baidu's dominance in China's search-engine market, and will also make Google's business in China more difficult," said Dong Xu, an analyst with Analysys International.
Shares in Baidu have risen more than 48 percent so far this year, even after falling in June.