Until now Bing advertisers were able to only import their Google AdWords campaigns into Bing Ads, but on Tuesday, the company announced the ability to automatically sync the two together to stay on top of campaigns across platforms.
With this new feature, advertisers can say good-bye to manually updating their corresponding Bing Ads campaigns whenever changes are made in AdWords. When things like ad copy, budgets, and ad extensions are updated in AdWords, the updates will be automatically applied to the synced Bing Ads campaign.
We understand that your priority is to run a successful business, so Bing Ads strives to let you spend less time monitoring campaigns and achieve more with us. One of the best ways to do that is through the Google Import tool, as it saves you time and allows you to reach more customers. While there continues to be significant improvements to support even larger accounts and getting greater feature compatibility, we're really excited to share with you yet another way Google Import is evolving with you: introducing Automated Imports.
With this new automated imports feature, advertisers can save themselves from manually updating their campaigns through the Google Import tool. The new features lets advertisers schedule their imports from AdWords, as and when an update in AdWords to things like ad copy, ad extension, and ad budgets, is made, "your campaigns from Google AdWords wil automatically sync with Bing Ads."
To get started with the automated import, simply sign in to your Google AdWords account, choose the campaigns to import, then make all the necessary adjustments in Import Options section, when done, you'll see an options to begin import, finally choose between "once at a later date and time, or on a recurring basis: Daily, Weekly, or Monthly."
After you hit Schedule, the Import Summary confirms scheduling of the import, when it'll run and how often it'll sync. "Afterwards, you can view Import schedule & history to pause or edit currently scheduled imports and review any that have run in the past 90 days."
If any errors occured, "a link to download an error file to review and take appropriate action will be shown."
Finally, the team notes, further imrovements for more seamless Google Import including better compatibility with multi-language targeting scenarios.
See the screenshots below to see more about how this feature works: