Google to help you manage many AdWords accounts more quickly, easily and efficiently, now allow you to run Automated Rules across multiple client accounts in “My Client Center.”
Also, added sections for account and currency selection:
“As always, remember to click the Preview results button to verify that you’ve set the rule up correctly. Previewing displays the time you’ve chosen for the rule to run in groups according to your clients’ timezones, and allows you to get a glimpse of the changes that the rule will make to the first account you’ve selected,” informs Google.
To get started, simply click the “Automate” drop-down menu on the Performance or Budget tab.
Here’s a step-by-step example on how to create a rule that raises your maximum CPC bids for keywords with an average position worse than 5 over the past day.
- Click the Automate drop-down menu on the Performance or Budget tab.
- Select one of the rules from the menu options (for example, Change max CPC bids when…).
- Pick the currency that applies to the accounts for which you’d like to create rules. Learn more about picking currencies in automated rules.
- Enter your rule criteria and any requirements for the rule to be triggered. In this example, you can raise the bids by 3% for keywords that have an average position worse than 5.
- Select how often you want your rule to run (for example daily, or only once on a particular date and time) from the Frequency menu, along with the date range to evaluate your requirements. If you’re managing client accounts in different timezones, the time at which your rule runs will be based on your MCC account’s timezone, not that of your client accounts. Learn more about timezones in automated rules.
- Select the accounts to which you’d like to apply the rule. You can only pick ad serving accounts in the currency that you originally selected.
- Enter a name for your rule, and choose how you’d like to be notified when your rule runs.
- Click the Preview results button to verify that you’ve set the rule up correctly. Previewing displays the time you’ve chosen for the rule to run in groups according to your clients’ timezones, and allows you to get a glimpse of the changes that the rule will make to the first account you’ve selected. No permanent changes will be made.
- Click Save.
- After you’ve created your rule, it’s important to keep an eye on it to make sure it’s working the way you want it to. To manage your rules, select Manage rules from the Automate drop-down menu, or select the Automated rules link in the left navigation panel of your MCC account. There, you’ll see a list of your rules; you can pause/enable/delete them (in the Status column) or edit them (in the Actions column). Learn more about managing rules.
- Each time a rule runs, an entry will appear in the logs table. Click View details to see the clients’ accounts and statuses impacted by that rule execution. Click View details again next to individual clients’ accounts to see which entities were changed in that particular execution.
For more information on how to set up Automated Rules in My Client Center, this AdWords Help Center article walks you through the process.
And, to see popular types of rules created by advertisers, see this AdWords Help Center article.
To learn more about Automated Rules, visit Ad Innovations.
In other AdWords news, Google introduces today an upgraded AdWords Help Forum now called as “AdWords Community.” The new AdWords Community website will be now available in English, French, German, Spanish, Portuguese, and Russian languages.
New improvements include:
- Easy Navigation: The main AdWords Community page has an easy navigation bar divided into four main sections:
- Discuss: In this section you can engage with other advertisers. Depending on the topic, choose a category board and post your question, or follow up on an existing discussion.
- AdWords Wiki: Here you can find helpful AdWords articles written by other users who share their experience on AdWords account management and optimization, sitelinks, account structure, and many more topics.
- About Community: Want to know more about this community? Here you can meet the Top Contributors and AdWords Community Team, read our posting guidelines, and learn how to advance in levels.
- Resources: Still not sure if you have the right answer? Check out our other Google resources to learn even more about AdWords.