Auto-disabling in Website Optimizer

Website Optimizer adds a new feature “auto-disabling” which automatically prune poor performing variations. This keeps overall conversion rate high while testing. Additionally, by removing poor variations automatically, your traffic is focused on only the variations that have a chance at winning, which means experiments should complete faster. Auto-disabling is available for any Website Optimizer experiment with […]

Website Optimizer adds a new feature “auto-disabling” which automatically prune poor performing variations. This keeps overall conversion rate high while testing. Additionally, by removing poor variations automatically, your traffic is focused on only the variations that have a chance at winning, which means experiments should complete faster. Auto-disabling is available for any Website Optimizer experiment with more than two variations (i.e. you can't use it for an A/B test, but you could for an A/B/C test). You can enable it from the experiment settings page.

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.