Australian Federal Police (AFP) and Microsoft – with assistance of new partner ninemsn are expanding the successful ThinkUKnow program to help educate children throughout Australia about cyber-safety and security and encourage them to think before they act online to protect children from online. "We also look forward to using ninemsn's vast network to help spread the word about ThinkUKnow to wider Australian community." The program is already operating in New South Wales, Victoria and the ACT. Today's launch at Brisbane's Ithaca Creek State School marks the start of plans by the AFP, Microsoft and ninemsn to roll out the program in Queensland, Western Australia, South Australia, Tasmania and the Northern Territory throughout 2010. The credentials of ThinkUKnow have been supported by a 2009 evaluation of the pilot, which identified strong support for program and empowering knowledge it provides. This includes how to report online sexual exploitation, inappropriate content, cyber bullying, spam, scams and advice on other safety and security issues. The ThinkUKnow program originated in UK and was founded by Child Exploitation and Online Protection (CEOP) Centre. For further information and resources on the ThinkUKnow initiative or to register your school for a presentation, go here.