Google launches “Four Screens to Victory” inside the Google Politics & Elections Toolkit where candidates and staff can make the web work for you.
“Voters use an average of 14.7 sources of information to help make their candidate selection and are connected to multiple devices throughout the day (Google/Shopper Sciences, 2011). Whether your goal is a seat on the town council, building up support for your chosen issue, or the White House, integrated marketing efforts must engage voters across four screens: television, computers, tablets and mobile phones,” Google posted.
Learn how Google’s advertising solutions can accelerate and amplify the impact of your television ads and help create a multi-platform marketing strategy that reaches voters where they spend time.
In other Google news, the new Audit Log’s Marketplace Login Activity page now available in Google Apps for Business, Government and Education — lists when a user successfully logs in to Google Apps Marketplace applications installed in your account.
Only an account’s super administrator can view an Audit Log.
“Each auto log entry describes a user’s successful Marketplace login activity including the Marketplace application’s name and login page URL, the user’s primary email address, and the activity’s date,” Google said.