Google had an important agreement with Clear Channel Radio, the largest radio station group owner in the U.S., to bring access to guaranteed inventory on top-rated AM and FM stations to AdWords advertisers.
AdWords, Audio Ads, New Features, Google
The Adwords blog has announced the release of Clear Channel's inventory through Audio Ads in AdWords. AdWords advertisers can reach their target customers on over 1,700 AM and FM radio stations, including almost 700 Clear Channel AM/FM stations. Our entire network averages 12 stations per market in each of the top 50 markets and covers every major station format. Advertisers will also have access to a guaranteed amount of premium inventory across these stations in all prime dayparts and in "Top 10" stations in all of the top 25 U.S. markets.
With access to this premium inventory, advertisers can broadcast their messages to millions of potential customers in markets like San Francisco, New York, and Los Angeles, as well as markets like Boise, ID, Madison, WI, and Spokane, WA. Audio Ads allows advertisers to continue to increase the impact of their AdWords campaigns, even when potential customers aren't online.
Here's a recent comment from an advertiser who's been successful with Google Audio Ads:Google Audio Ads has allowed us to expand our advertising into new markets we otherwise may not have reached. For our business, small, rural markets are extremely important: Audio Ads makes it easy and efficient to get our message out to these customers.
- Karl Kelman, Marketing Manager, US Airport Parking, www.USAirportparking.com