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Jun252007

AT&T Preparating For Apple’s iDay

AT&T is taking no chances with the launch of the iPhone, and new information suggests that most staff will see their roles — and their privileges — turned upside-down to please customers.

While it’s increasingly public knowledge that AT&T will temporarily close stores and is hiring crowd control to prevent chaos during the June 29th iPhone launch, the measures being taken to smooth out the release day — known to AT&T as “iDay” — are now known to be even more substantial than first thought.

AT&T guides obtained by AppleInsider reveal that the wireless carrier will pull existing staff from ordinary roles to streamline the anticipated workload. In many circumstances, the firm will ask even those that work the backrooms of its stores to temporarily fill new positions.

Full article

AT&T, Apple, iDay, iPhone

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