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Jan142008

Ask.com sued for failure to prevent Click Fraud!

SlightlyShadySEO reports, that a notification went out via e-mail informing advertisers of the lawsuit and a website has been set up to address the lawsuit.

Ask.com is apparently being sued in a class action lawsuit for “failing to adequately detect and stop ‘click fraud’ or other invalid or improper clicks on online advertisements.”

Click fraud is a malicious action on the part of a 3rd party or competitor, where they themselves, or people they pay, click a given ad to run up the cost, and use up their advertising budget. It’s not nice.

More info….

Ask.com, Lawsuit, Click Fraud, Advertising, Online Ads

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