Ask.com and IAC are launching a Google AdSense and Yahoo Publisher Network rival contextual advertising product which will become another revenue generation option for publishers.
One major difference between Ask.com’s contextual ads and those of Google and Yahoo is that Ask.com will be letting publishers customize the font, layout and graphics which are served within the ad. Currently Google does not let publishers change the font themselves and YPN fonts are static. In essence, publishers should see a higher yield in reader action on these ads because of the customization features.
Publishers will also have the option of running higher paying advertisements which may yield a lower click thru rate, or more relevant ads which should attract more clicks, but less cost per click revenue (think YPN vs. Google AdSense).
The contextual product is integrated into the Ask Sponsored Listings (ASL) platform and allows ASL advertisers to seamlessly extend their pay per click advertising campaigns to content pages. Ask.com says that the ASL contextual product provides superior performance for publishers of technology, telecommunications, travel, automotive, real estate and finance content.
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ASk.com, Contextual Advertising Network, Site Advertising, Ads, Online Ads