Asia continues to be the biggest driver of Microsoft's mobile business.
Chris Sorensen, Microsoft's Asia-Pacific, Greater China and Japan lead product manager for its mobile communications business division, said in an interview with ZDNet Asia: "Mobile phones are critical markers of social status and identity in Asia, more so than in Europe and America. Everything about the phone is a very visible marker of the type of person you are."
According to Sorensen, Asia makes up the most significant portion of Microsoft's mobile business -- 46 percent of the software maker's global mobile market. In comparison, the region covering Europe, the Middle East and Africa counts for 37 percent, with the Americas trailing at 17 percent.
In 2008, Microsoft plans to open 35 new concept stores in China to promote its mobile operating system (OS), Windows Mobile.