ASCII Art in Google AdWords Ads

The BannerBlog posted a video on “how they managed to stand apart in the sponsored listings for a search on "Mietwagen" (car rental) in Google for their German car rental client “Sixt”. To stand out, they came up with the idea to display ASCI art of cars in the ad spot in place of normal text ads. I tried to […]

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The BannerBlog posted a video on “how they managed to stand apart in the sponsored listings for a search on "Mietwagen" (car rental) in Google for their German car rental client “Sixt”. To stand out, they came up with the idea to display ASCI art of cars in the ad spot in place of normal text ads.

I tried to duplicate the results with Google's AdWords Preview Tool, but even with setting the tool to German, I was unable to see it. I suspect Google did not like the use of ASCI in the ad and removed that ad from the results. 

Sixt was not the first to try ASCI art in Google ads. There is a WebmasterWorld thread from 2002 where advertisers discuss how they have been experimenting with ASCI art in their ads. Some said that Google has removed their ASCII ads shortly after them going live, due to content issues.

Source:→ Mind Valley Labs | SEL Blog

Google, AdWords, Ads, AdWords Ads, ASCII, ASCII Ads, Google Ads, Google Search

About The Author

Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he’s engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.