The BannerBlog posted a video on “how they managed to stand apart in the sponsored listings for a search on "Mietwagen" (car rental) in Google for their German car rental client “Sixt”. To stand out, they came up with the idea to display ASCI art of cars in the ad spot in place of normal text ads.
I tried to duplicate the results with Google's AdWords Preview Tool, but even with setting the tool to German, I was unable to see it. I suspect Google did not like the use of ASCI in the ad and removed that ad from the results.
Sixt was not the first to try ASCI art in Google ads. There is a WebmasterWorld thread from 2002 where advertisers discuss how they have been experimenting with ASCI art in their ads. Some said that Google has removed their ASCII ads shortly after them going live, due to content issues.
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