Google introduces Apps Ecosystem Marketing Kitchen. "Through experimentation, we want to collectively identify, test, and share best marketing practices for business web app.
The first initiative we cooked up is designed to help you, as a vendor, minimize the abandonment rate of Marketplace prospects as they bounce around your Marketplace property and various product pages without clear a "call to action"," Google said.
Challenge: Vendors who drive the most traffic and installs to their Marketplace listing page through their "Add to Apps" button between Nov 9th - 16th will be included in the front page Featured and Notable sections on Apps Marketplace site.
To participate and succeed in this test kitchen challenge:
- Add the "Add to Apps" button properly.
- Make sure the page is the "Vendor product home page" link in your listing on Marketplace
- Use marketing techniques to drive traffic through your landing page and potentially get featured on front page.
- Use analytics to check visits made through the "button" medium, and see your traffic flowing to your app.