Twitter Ads API, which the company is testing since January with its beta partners (Adobe, HootSuite, Salesforce, SHIFT, and TBG Digital) today officially launched and intends to give a fuller set of options to manage advertising on Twitter.
With the Ads API, "marketers now have more tools in their arsenal to help them deliver the right message, to the right audience, on the desktop and on mobile devices -- all at scale. And, they will soon have the ability to work with our initial set of Ads API partners to manage Twitter Ad campaigns -- and integrate them into your existing cross-channel advertising strategies," Twitter wrote in a blog entry.
Adding, "users will continue to see the most relevant Promoted Tweets from advertisers."
Twitter says it is currently evaluating the next round of partners to join the program, and those interested can apply here.
In addition, Twitter Certified Products Program is also evolving to include ads products. In the coming months, "we'll begin to certify ads products that integrate with the Twitter Ads API and consistently improve marketing efficiency and ROI," the company adds.
In other Twitter news, the company adding new fields to Tweet structures returned by the API, helping developers more easily work with targeted subsets of Tweet collections.
"Both the new "lang" and "streaming-only filter" attributes will be available on Streaming API responses, and lang will also be available on REST. We expect to turn on the filter_level attribute first, on Wednesday, February 20. The lang attribute will follow shortly after," Twitter wrote.
"The new streaming-only filter_level attribute is intended for applications which display a selection of Tweets from a stream. And, the new lang attribute specifies the language the Tweet was written in, as identified by Twitter's machine language detection algorithms."
In addition, Twitter has also open sourced typeahead.js, jQuery plugin for auto completion.
Available on GitHub under the MIT license, typeahead.js can help those whoe web application needs a fully-featured queryable search box with features include:
- "Search data on the client, server, or both
- Handle multiple inputs on a single page with shared data and caching
- Suggest multiple types of data (e.g. searches and accounts) in a single input
- Support for international languages, including right-to-left (RTL) and input method editors (IME)
- Define custom matching and ranking functions
- Grey text hints that help explain what hitting tab will do," informs Twitter.
Update 03/08: Twitter has updated iPhone, iPad, and iPod touch app update now includes:
- "As you search you'll see more topic and user suggestions for your query, based on what's happening in real time. You'll also see these suggestions when adding a hashtag or username as you compose a new Tweet.
- Top Tweets from big moments in the past pop out when you search for a given term. For example, searching for "election" might highlight Tweets from several months ago.
- When you open a web page you can now see the related Tweet for more context. Just pull the tray icon up or down to see or hide the Tweet.
- It's easier to see long conversations in the Tweet details view, which now shows all of the replies to any Tweet
- When you block a user in the app, their Tweets will instantly disappear from the Connect tab in the app
- Pull-to-refresh in Discover shows a new, smoother animation
- Support for traditional Chinese
- Logout support (iOS 6 only)
- Uploading videos vie Mobypicture, Vodpod and Posterous is no longer supported."