Apple invites media to a new event, that company has scheduled for next Thursday, January 19th, in New York City.
First reported by The Loop, the invitation's graphic shows the familiar New York skyscraper motif, adorned with the Apple logo silhouette and the tagline reads:
Join us for an education announcement in the Big Apple.
Rumors began swirling earlier this month of a 'media related announcement' coming from Apple, which will focus on iBooks. With education the focus, this leaves iBooks and perhaps textbooks, another market Jobs wanted to disrupt, as the main attraction.
Walter Isaacson, author of the Jobs biography, wrote that Jobs had expressed an interest in entering the company into the textbook market, replacing the bulky, outdated textbook with a light, thin iPad.
According to an excerpt from the authorized biography of Jobs by Isaacson, Jobs wanted to disrupt the school textbook business:
"He held meetings with major publishers about partnering with Apple, the book says. If textbooks were given away free on iPads he thought the publishers could get around the state certification of textbooks. Mr. Isaacson said Mr. Jobs believed that states would struggle with a weak economy for at least a decade. 'We can give them an opportunity to circumvent that whole process and save money,'" he told Mr. Isaacson.