Apple iTunes and Mac App Stores were in the scheduled maitenance mode around the world this evening. Now, the Cupertion company rolled out new international App Store pricing in line with current exchange rates. The price adjustments have resulted in both price increases and decreases depending on the geographic location you live.
The UK, Mexico and Norway have seen prices rise, while Australia, Japan and Switzerland have seen prices fall.
Here are pricing changes for the lowest ($0.99 USD) tiers:
UK: £0.59 -> £0.69
Australia: AU$1.19 -> AU$0.99
Japan: 115 -> 85 Yen
Mexico: $10 -> $12
Switzerland: 1.10Fr -> 1.00Fr
Norway: 6.00Kr -> 7.00Kr
The change reflects some recent complaints particularly pointing to the wide discrepancy in Australian App Store pricing as compared to the U.S.
Prices also rised on the Mac App Store - United Kingdom prices increasing from £5.99 to £6.99 amongst others. Not everyone is likely to be happy with the adjustments especially in areas such as the United Kingdom that already has VAT added onto sales. While the increase may be seen as small to some, in some cases it is nearly a 15% to 20% increase and that may have a psychological effect on sales.
The timing of the changes suggests that there may be some truth behind the recent claims that Apple will be adjusting international pricing on its soon to be announced hardware releases.