Adweek compiled all the 84 iPhone ads created by ad agency TBWA\Media Arts Lab over the last five years – begining from 2007 to 2012. The collection starts with the “Hello” teaser ad aired during the Oscars in 2007, and ends with the Siri Road Trip ad.
The first iPhone teaser spot, on the Oscars in 2007, stitches together movie and TV scenes with famous actors and actresses on the phone–Apple’s first all-star cast since the “Think different” brand campaign of the mid-1990s. It’s a stylish crowd-pleaser, yet different from everything that is to come.
Video: Hello – 03/02/07
Video: How To: 06/04/07
Video: Never Been: 6/4/07
Video: Calamari: 6/4/07
Video: Watered-Down Internet: 7/2/07
Video: All the Parts: 8/9/07
Video: All These Years: 8/9/07
Video: Amazing OK Go: 8/9/07
Video: Instead: 8/9/07
You can check out Apple’s iPhone TV Ads: The Complete Campaign on Adweek now here.