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Sep102008

Apple renewed NBC deal; rejoined iTunes

Steve Jobs announced that that television broadcaster NBC had rejoined online video and music store iTunes. “I would call it a series of both expected and unexpected announcements. Clearly the new iPod nano in the flesh is certainly more appealing than it’s been. It was expected but I think it will sell well in the holiday season,” said Michael Abramsky, analyst with RBC Capital Markets. “NBC is important content for Apple to have on iTunes, especially with the direction it’s taking, which is for iPods to handle more video. Having robust iTunes video is key to their success,” said Shannon Cross, analyst with Cross Research.

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