Apple has posted two new TV Adverts about the iPhone 4S "Siri". In the first ad, Apple focuses on Siri's integration with the Yelp, Maps, location, and direction services, "From finding gas to discovering a great place to eat, Siri can help you get from A to B like never before," reads the description.
And, the second ad, shows how Siri helps a musician learn new notes with Siri's Wolfram-Alpha integration, dictate a text message to his fellow band members, and find a store to buy a new instrument.
"Siri knows all kinds of things -- even your nickname."
Apple also posted a new video on its iPad's Business page profiling the Theatre Consultants Collaborative, which is a theatre design, planning, and programming company that applies the iPad in just about every aspect of its daily operations. The company employs iPads for everything from budgets, documents, and architectural drawings that exercise AutoCAD WS to conference calls through the GoToMeeting app and Audio Tools for identifying sound frequencies of a performance space.
"The next time you walk into a theater or concert hall, take a moment to think about the space around you: the way the lights come up and dim, the way sound carries or doesn’t. Theatre Consultants Collaborative, or TCC, uses iPad to design and build performing arts spaces around the world. The group helps clients establish engineering specifications, plan infrastructure, and arrange interiors to accommodate lighting and sound systems, sight lines, stage rigging, and specialty equipment.