According to an unnamed "former Apple executive" who claims that Apple is planning to launch a television product with its iOS operating system running inside.
DailyTech reports that the executive saying "you'll go into an Apple retail store and be able to walk out with a TV. It's perfect." This TV display is said to be powered by Apple's popular iOS.
The report also says that Apple willn't be developing the large screens in-house, but will work with an OEM, like Samsung, to get production rolling.
The story further claims that Apple wants to merge its iTunes download service with its Apple TV hardware in a television display. The unnamed former Apple exec says that the company wants to "blow Netflix and all those other guys away" with this kind of hardware set up. The article claims that Apple is partnering with another well known TV maker that'll actually create the TVs. However, those products will be rebranded as Apple television sets.
The launch of the Apple TV might happen this fall but it could also be pushed back into sometime in 2012, according to the story.
Obviously this kind of Apple Tv set up is similar to what Google has been trying to do with its Google TV-branded products.
Apple currently sells a $99 Apple TV, iOS-powered set-top-box. Essentially, this Apple TV display is said to be a large screen with a built-in Apple TV. In addition, Apple has been researching OLED technologies -- perhaps that research ties into this rumored TV set. DailyTech has been a reliable source for information within Intel, but has no track record regarding rumors on the subject of TVs.