Last week, critics hammered Adobe over a report showing that Flash drained the new MacBook Air's battery life by several hours. Today, in an interview with Fast Company, Adobe's Kevin Lynch answered critics who might say HTML5 is somehow more efficient than Flash.
"It's a false argument to make, of the power usage," Lynch explains. "When you're displaying content, any technology will use more power to display, versus not displaying content. If you used HTML5, for example, to display advertisements, that would use as much or more processing power than what Flash uses."
Lynch said several studies have already confirmed Flash's higher battery life, and also argued that HTML5 had far less reliable playback. But most significantly, Lynch took issue with Apple's conduct in recent months.
"I just think there's this negative campaigning going on, and, for whatever reason, Apple is really choosing to incite it, and condone it," Lynch says.