Since Wednesday's iOS 6 launch with Apple's Map app, that replaces Google Maps in favor of Apple's own iOS 6 Map app -- the company has been facing a ton of backlash, as the initial reviews of the app are not all that stellar.
With users of who have upgraded to iOS 6 are left with bad directions, incorrect data/ business listings, distorted images in the photo maps, and a missing Statue of Liberty.
Sure, Apple's Maps has great functionality like 3D satellite view, turn-by-turn navigation, Siri integration, and more. And, there is no doubt that the iOS 6 Maps app will get better over the time, but the issues certainly raises an eyebrow, as Apple seems to discard Google Maps rushed it out before an extensive testing.
Infact, Apple's Map app, which features 3D city maps based on real photos for some locations, is being slammed for lots of misleading errors.
In one such example, Apple's iOS 6 Map app labels Airfield Garden as an airport! That prompted, Ireland's Minister for Justice, Alan Shatter, calling iOS 6 Map app as "dangerously misleading."
"Airfield, a 35 acre estate with working farm, formal gardens and café is of course a famous and immensely popular, important local amenity." The minister issued the following statement:
I am surprised to discover that Airfield, which is in the centre of my constituency in Dundrum, has, in Apple's new operating system iOS 6 maps application, been designated with the image of an aircraft.
The Huffington Post UK listed some of the more glaring errors in the iOS 6 map app. One of the biggest is not showing Stratford Upon Avon, which is the birthplace of a little known playwright called William Shakespeare.
For its citizens convenience, London Underground now offering "offline maps" to those who updated to iOS6 as it no longer has schedules.
Facing the criticism, an Apple PR representative provided a statement:
Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service. We are excited to offer this service with innovative new features like Flyover, turn by turn navigation, and Siri integration. We launched this new map service knowing it is a major initiative and that we are just getting started with it. Maps is a cloud-based solution and the more people use it, the better it will get. We're also working with developers to integrate some of the amazing transit apps in the app store into iOS 6 Maps. We appreciate all of the customer feedback and are working hard to make the customer experience even better.
Check out tumblr for more pictures here.
It is not that only Apple feeling the pain, in fact its partner who have created the data in iOS 6 map application feeling the burn too including Tom Tom, Waze and dozen others.
Noam Bardin, CEO of Waze, in an interview with BusinessInsider spoke some strong words about the new app:
"One of the things that happened between Google and Apple, I believe at least, is that the value Google was getting out of the relationship was disadvantaging Apple to the point of saying, 'We're going to make a huge bet'," Bardin says. "Their bet is that they can, within two years, build a product that will compete with Google's ten years of experience in both search and maps, and navigation, and all of these different things together."
Bardin seems to suggest Apple's poor maps experience is due to having the "lowest, weakest data set," courtesy of TomTom:
But Bardin says that Apple has taken a huge bet by partnering with TomTom, a maker of traditional GPS hardware that's morphing into a mapping-data provider…"Apple went out and partnered with the weakest player," Bardin says. "They're now coming out with the lowest, weakest data set and they're competing against Google, which has the highest data set."
"This level of adoption is a significant development and a testament to the vertical product structure Apple dedicated itself to, particularly when compared to Android's latest operating system which only saw a 1.5 per cent adoption rate within its first two months," Chitika stated.
For, those who are willing to move ahead of iOS 6 Maps app, Microsoft has a version of Bing Maps available to download for iOS. But, when Google will release a stand alone iOS 6 map app is "not sure."
As the new Google Maps app for iOS 6 is already submitted to App Store and is awaiting Apple's approval. Google would not says when iOS would get a new Google Maps app, though, and if it would feature turn-by-turn navigation.
"We believe Google Maps are the most comprehensive, accurate and easy-to-use maps in the world. Our goal is to make Google Maps available to everyone who wants to use it, regardless of device, browser, or operating system," Google replied to SEL.
Th company do hopes to have the app approved in the next few months -- and at the same time enjoying the bad press thrown at Apple.
"Debunking the diabolical theory that Google will take as long as it likes to release its Maps App, in an effort to convert people to Android, I've got a source telling me that the Google Maps team is taking this as a crisitunity, doubling down on staff, lining up the team and resources to have a standalone iOS app in the App store "before Christmas"," TechCrunch reports.
"Google, I hear from roundabout sources, is enjoying the bad press Apple is suffering. It would be surprising if its mappers could resist some schadenfreude, since they are very proud of their work; having it rejected wholesale must be galling," the Guardian claimed.
Also, a Google Exec told Bloomberg that all iOS users would have to do is "download Google Maps"
Also, enjoying this moment is Nokia, who through a new infographic taking potshots on both Google and Apple, stating, "Unlike our competitors, which are financing their location assets with advertising or licensing mapping content from third parties, we completely own, build and distribute mapping content, platform and apps. In other words, we truly understand that maps and location-based apps must be accurate, provide the best quality and be accessible basically anywhere."
The biggest point in favor of Nokia Maps is the turn-by-turn navigation support, which is available in over 110 countries compared to 39 countries on Google Maps and 56 countries on iOS 6.
Check out the infographic below:
On the other hand, iOS 6 which was released with over 200 new features is itself now installed on approximately 15 percent of iOS devices in two days of its release, according to Chitika's findings, who took a sample of millions of mobile ad impressions on its network from 19 September to 20 September, and compared the iOS growth rate to the total iOS web usage.