Apple continued to bash Microsoft's $300 million Windows advertising campaign with another television ad that knocked its rival's renewed Vista marketing effort. Like the two advertisements Apple debuted last week, the newest -- dubbed “Bake Sale” -- pointedly refers to Microsoft's makeover. Ads in Apple's long-running “Get a Mac” campaign typically diss Vista directly by focusing on a single perceived problem in the operating system.
In the new ad, the character of "PC," played by humorist John Hodgman, says he is holding a bake sale because "the marketing guys decided to run a big, expensive ad campaign rather than use that money to fix Vista."
When "Mac," played by actor Justin Long, asks PC why he has been forced to raise money by selling pies and cupcakes, PC replies: "Since my problems don't seem to be a priority for them, I'm taking matters into my own hands ... a bake sale."
Mac then buys a cupcake, and at PC's urging, takes a bite after asking its price. "[That will be] $10 million," says PC. "Now you have to pay me because you had a bite."