faberNovel, a French consulting firm takes a stab at explaining Apple's success and its strategy against its two main rivals in the SlideShare embedded below. "The 48-slide presentation, titles "Apple: 8 Easy Steps To Beat Microsoft (And Google)," boils Apple's strategy down to eight steps including "the arrogance of simplicity" (Step 1) to customer lock-in (Step 3), selling at a premium (Step 4), cross-selling products (Step 5), and, of course, think different (Step 7). Much of this is not new information, but seeing it all in a detailed slide presentation helps put Apple's various moves in context."
Apple: 8 Easy Steps To Beat Microsoft (And Google) - fabeNovel
In the past, faberNovel has created similar slideshows about Google.