Application Statistics in Android Market today received some new powerful features for publishers, adding new metrics, new ways to analyze data, and a redesigned easier to user User Interface.
For those not aware, “Application Statistics is a set of dashboards in the Developer Console that shows your app’s installation performance across key dimensions such as countries, platform versions, device models, and others.”
Here are the details of the new features:
First, a new “installation metrics” is added to the dashboards, that let you see your installations measured by unique users, as well as by unique devices. “For user installations, you can view active installs, total installs, and daily installs and uninstalls. For devices, you can see active installs as well as daily installs, uninstalls, and upgrades,” explains Android Developers team blog.
Also, introduced today are two new data dimensions — “Carrier and App Version.” You can use them to track your app’s installation trends across mobile operators or monitor the launch metrics of specific app updates.
Google also added “timeline charts” for all metrics and dimensions for you to have at a glance highlight of your app’s installation peaks and longer-term trends, which you can correlate to promotions, app improvements, or other factors.
You can even focus in on data inside a dimension by adding specific points (such as individual platform versions or languages) to the timeline.
Finally, a redesigned UI that is faster, more compact, and easier to use is launched. “Each dimension is now displayed in dedicated tab, making it easier to click through your stats daily or as often as needed. If you track your stats in another tool, we’re also adding an export capability that lets you download your stats in a single CSV file,” informs the team.
Check out the new Application Statistics, in the Android Market Developer Console.