A newly-founded Palo Alto startup called Hawthorne Labs released their first application "APOLLO," dubbed as "world's first fully personalized newspaper." APOLLO for Apple iPad is similar to Pandora uses an algorithm (using factors such as time spent on articles, sources favorited, articles liked/not-liked as well as social elements like Twitter and Facebook mentions and similar peoples' tastes etc.) to help users discover the best content for them in a variety of categories (Top News, Business, Tech, Sports and so on). The app crawls thousands of the top blogs and news sources on the Web within said categories, ranks them, and clusters related articles together.
APOLLO is priced at $4.99, and will cost $2.99 until Monday July 19.