AOL announced the availability of video ticker ads, a new interactive video advertising solution that serves as a creative alternative to pre-roll ads that was developed in conjunction with PointRoll, the leading provider of rich media technology solutions.
AOL's video ticker ad is a graphic banner ad that is integrated within a streaming video, but without obstructing the video viewing experience. When clicked on by a consumer, the ticker expands to launch a video ad, or an interactive Flash ad, within the video player window. These ads will run across the AOL Network of premium video content within the newest version of the AOL Video media player platform.
“Online video consumption is a fast growing consumer behavior and our new video ticker ads give advertisers a new and creative opportunity to reach consumers through this burgeoning medium,” said Curt Viebranz, President of Platform-A. “With these ads, advertisers can target users who are consuming video with a clickable video or an interactive Flash ad, creating a deeper, longer brand dialogue that isn't passive.”
“Other rudimentary overlay solutions exist, but ours is the only one that is fully interactive, offers such deep metrics and is backed by PointRoll's technology, TickerBoy,” said Jason Tafler, Senior Vice President of Global Business Operations and Strategy for PointRoll. “Already, TickerBoy is in exclusive company. Not only has AOL led the publisher/portal charge to adopt TickerBoy, this new video advertising solution will attract leading advertisers.”