AOL on Monday issued an update to its AOL Video service that it says will make it easier for users to find, watch, and share web videos.
The company’s video site is one of the fastest growing on the Internet. Its unique visitors have tripled over the past nine months, while the number of page views has grown by 12 times, AOL said.
“Consumers want just one place where they can go to find and watch all of the videos they’re looking for and our new AOL Video portal gives them just that: a single website that brings together millions of videos from across the Web,” video chief Fred McIntyre said.
The front page and search technology has been revamped to allow for easier discovery of content, and AOL has added playback functionality that allows the consumer to watch content from other popular sites directly within the page.
In addition to the enhancements to its service, AOL also released a Vista gadget that would allow users to watch videos from the Windows Sidebar. The gadget features content from five categories including news, music, movies, comedy and business.
Currently in beta, the gadget is now available for download from the AOL Developer Network.
AOL, Video Portal, Redesign