By the end of 2011, Nielsen predicts smartphones to overtake feature phones in the U.S. market. Multipurpose smartphones that allow users to access the web and email as well as run thousands of apps and share text and picture messages are now 25% of US mobile market, up from 23% in last quarter according to recent data from Nielsen. Google Android OS rise is more noticeable among new smartphone subscribers in last six months where Android has nosed past Apple's iOS in the last quarter to grab a 27% share of those recent smartphone subscribers.
Among subscribers thinking of switching devices, iPhone remains most desired phone, finding loyalty with nearly 90% of current iPhone users and enticing healthy slices of Android users (21%) and Blackberry owners (29%) to consider the move to Apple. Android's loyalty among switchers (71%) outperforms Blackberry (42%) where half of its users could potentially chose an iPhone or an Android phone for their next device.