Millennial Media's Jusly 2001 report shows that Android recorded growth, with its mobile ad impression share by OS increasing by 15 percent in the month, taking 61 percent of the impressions on Millennial's network. This is the eighth straight month Android has topped iOS.
The research results showed that iOS share actually dropped taking 21 percent of mobile ad impressions, down from 26 percent in June. RIM trailed with 14 percent of share in July, down one percentage point from June. Globally, iOS and RIM impressions were relatively flat month-over-month, but Android impressions grew 31 percent month-over-month. Symbian impressions grew 11 percent in July, but Windows Phone 7 impressions grew a whopping 71 percent month-over-month.
However OS usage wasn't the only notable statistic that the company had found, although they tell us a lot about the state of each OS. It was found that Apple remains the top manufacturer, with 26.45% and Samsung second with 19.11%. RIM and HTC are next in line with 11.45% and 10.98% respectively.
Typically it was found that the most popular individual phone was Apple's iPhone which accounted for 13.60% while Samsung's Nexus S was flying the flag for Android in second with 5.73%. In third came the BlackBerry Curve which attracted 5.23%. No Windows Phone devices were present in the top 20, which may not be surprising due to the small amount of usage it has at the moment, however with the rise of Windows Phone imminent, we may see a device storm into the listing in the future.
In July, Apple continued to be the leading device manufacturer the network, representing 26 percent of the Top 15 Manufacturers impression share, and the iPhone maintained the number one position on the Top 20 Mobile Phones ranking with 13 percent of the impression share. Samsung actually so the most growth month over month, up 28 percent from June, taking the number two manufacturer spot for the sixth consecutive month.
According to Millennial Android passed iOS for ad spend. According to the report, 48 percent came from Android apps, while 43 percent of ad spend came from iOS apps.
By genre of app, gaming apps made up 29 percent of app impressions the network, and increased 35 percent month-over-month. Another category that saw large growth was Health and Fitness app, whose impressions grew 13 percent month-over-month (calorie counting and recipe apps made up two thirds of this category).