Analyst Relations for the Channel (ARC) was "designed to drive the value of analyst relations (AR) as a sales support tool for partners by giving them same access to market trend data, business strategy validation such as Gartner Magic to provide to their direct sales organizations. Partners may subscribe to Gartner for access to their Global Sales Professional Portal, access to webcasts and much more. With an economic downturn in full swing these sales support tools are essential to ensure we equip our partners with every advantage at their disposal to drive revenue and accelerate deal conversion," revealed Microsoft. Note: Enrollment Offer Expires December 31, 2010.
More Info: Partner Resource