SEO best practices have been constantly evolving since the advent of the search engines themselves. As we enter 2007, this evolution continues, inexorably pushing the Web site owner toward practices that begin to sound much like conventional business plans.
Following SEO best practices should provide you with a secure strategy for building organic traffic to your site for the long term. They can be broken into 4 major categories of activity:
- Subject-Matter Expertise: If you are not an expert on the topic of your Web site, then invest the time to become one, (or employ one).
- Information Architecture: Design a site that enables users to find the great content you have in a fast and effective manner.
- Technical Implementation: Learn how to deal with the idiosyncrasies of search engines to get the best results.
- Marketing: Formerly known as "link building," in 2007 we will begin to think of this as marketing and promotion
You need to have great content. Building a large organic traffic stream will not happen unless you have great content. You need to offer something on your site that people want to read about, and link to. In addition, you just won't close business well unless your content is seen as high quality by prospects.